D2C Growth Consulting

Every brand has a path to real growth.

$1B+ in career revenue growth across KITS, Dyson, Clearly, and EyeBuyDirect. Not from playbooks. From innovative ideas, strong performance strategy, creative experimentation, and building teams that are aligned, engaged, and relentless about testing what works.

Let's talk → How it works →

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The Problem

Scaling requires a fundamentally different operating system.

The founder did everything

Growth happened because someone with great instincts was in the weeds every day. That does not scale. You need systems that work when the founder is not in the room.

The team is not built yet

You are not sure who to hire first, what the right structure looks like, or how to evaluate marketing talent when you have never built a marketing organization before.

You are too dependent on agencies

Your agency runs your media, your creative, maybe even your analytics. You are paying a premium for work that should live in house, but you do not know how to make the transition without breaking what is working.

Nothing is documented

The acquisition playbook lives in someone's head. Retention is reactive. There is no measurement framework. You cannot delegate what has not been codified.

The Process

How I work.

Diagnose

I audit your current marketing function: team, systems, channels, data, unit economics, and competitive position. No surface level review. I go deep enough to find the real constraints.

Architect

I build you a growth blueprint. Not a slide deck of recommendations. A practical operating plan with playbooks your team can execute, a hiring roadmap, and a measurement framework that tracks what actually matters.

Build alongside you

I work with your team to implement. I am in the room for the hard decisions, the hiring conversations, and the weekly reviews. I stay until the systems run without me.

What You Get

Real deliverables. Not a binder.

Growth roadmap

A 12 to 24 month operating plan with specific milestones, channel strategy, budget allocation, and KPIs. The kind of document I would build for my own marketing org.

Playbooks your team can run

Documented processes for acquisition, lifecycle, retention, and creative. Not theory. The actual playbooks I have used to scale brands from early stage to $200M+ in revenue.

Hiring and team design

Who to hire, when, what they should own, and how to evaluate them. I have built marketing teams from two people to full organizations. I know the sequence that works.

Ongoing strategic partnership

Bi-weekly working sessions where we review progress, make decisions, and adjust. I am not a consultant who disappears after the deck. I stay in the work with you.

Testimonial

Rob is truly one of the best marketers in our industry. He sets a vision for his team and then brings them together to achieve category leading outcomes. Anyone looking to work with a world class leader, team builder and marketer should reach out.

Roger V. Hardy — CEO, Hardy Capital & KITS Eyecare (TSX: KITS)

Who This Is For

This works best when
the timing is right.

You are a good fit if:

You are a D2C or digitally native brand that has found product market fit but the marketing function has not caught up to the ambition.
You are a founder or CEO who has been running marketing yourself and you know it is time to build a real team, but you are not sure how.
You are a growth stage company that needs an experienced operator, not another agency or a deck of best practices.
You need someone who has actually done this before: built the team, scaled the channels, managed the P&L, and reported to the board.

How We Start

Every engagement starts with a conversation. 45 minutes, no pitch. We map your growth challenges, talk through what is working and what is not, and figure out whether my experience is a good fit for your specific situation. If it is, I will tell you exactly how I would approach it. If it is not, I will tell you that too.

Background

I have built this before.

Operating Experience

2025 — Present

Chief Marketing Officer

Phoenix Digital Health

Building the marketing function across two brands in regulated digital health. Transitioning from agency dependent to fully in house. Establishing process, measurement, and team infrastructure from scratch.

2020 — 2025

CMO → CCO → CMO

KITS.COM (TSX: KITS)

Built the marketing team from two people to a full in house organization. Transitioned all major functions from agency to internal. Scaled to $200M+ in annual revenue through IPO and public market growth.

2016 — 2019

Director, Direct to Consumer

Dyson

Scaled D2C from 5% to 25% of total business revenue in Canada. Built the channel from scratch and opened the first Canadian Dyson retail store.

Earlier Career

2014 — 2016

eCommerce Director

EyeBuyDirect (Shanghai)

Led a complete rebrand and international expansion while managing a cross functional team across time zones. Built and led an international marketing team based in Shanghai.

2007 — 2014

Coordinator → Marketing Director

Clearly (TSX: CLE, acquired by Essilor)

Seven years from entry level to director at a public company. Built foundational marketing processes and team structure during a high growth phase. Part of the team behind the $450M Essilor acquisition.